Metropolis strikes back

TriGranit has launched a website for its project Metropolis, which ran head-first into Slovakia’s election cycle after the Christian Democratic Party mayor Andrej Durkovsky came out against it. The problem was one of branding, as the project had become known as Las Vegas on the Danube. The new marketing push for the project, which is still in planning, doesn’t even mention Harrah’s, the casino operator it’s being built in conjunction with.

The new website makes it crystal clear to Bratislavans that they’d be giving up a whole host of leisure facilities (aquapark, ice rink, a multifunctional arena) along with hotels and a shopping center. The planned casino takes up just 2% of the space, and gets about 2 seconds of a slick 2 minute promotional video. Website visitors are encouraged to become fans of the project on Facebook.


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