New name for Pirelli

The whole renaming fad continues apace. Pirelli RE announced earlier in the year that it would be carrying out a rebranding as it separated itself from Pirelli &C. That means that from today, officially, it will now be known as Prelios. Along with kinda sounding like the old name, the explanation is that it’s the first three letters of “premium” the last four of “helios” — the sun in Greek mythology.

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