In the era of social media, controlling your PR becomes a much different task. Sometimes transparency can be enforced on developers who would otherwise have preferred to stay quiet for a few more months. All it takes, though, is a couple of people with a lot of friends or followers on Facebook or Twitter and it’s out of their hands.
It will be interesting now to watch how Galerie Stromovka, a proposed project in Prague 7, responds to a recent petition that’s now doing the rounds via Facebook. Careful: Letna’s a pretty popular place amongst the roller blading, frisbee-chucking crowd, and they’re pretty tech savvy as well. Do they need a place to go shopping after an afternoon in the beer garden? Guess we’ll find out soon enough.