H&M opens new Romanian stores

The Swedish retailer Hennes & Mauritz opened two new stores last week in malls developed by Iulian Dascalu: Iulius Mall Cluj and Iulius Mall Timisoara. The usual lines formed hours before the stores opened, demonstrating the brand’s continuing ability to bring in customers. H&M has eight stores in Romania, with five in Bucharest (Cotroceni Park, Unirea, Băneasa Shopping City, Bucureşti Mall Vitan and Plaza România), and one each in Brasov (Unirea Braşov), Timisoara (Iulius Mall Timisoara) and Cluj (Iulius Mall Cluj ). It’s one of a handful of retailers taking advantage of the current downturn in the market to secure stores in what it views as strategic Romanian locations.

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